How I’m Using Pinterest to Grow My Website
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So… This Is What I’m Actually Doing
In my last post, I explained what Pinterest is and why I’m so excited about it.
This post?
This is the real-life version.
Not theory. Not expert-level strategy. Just what I am actually doing right now as I figure this out in real time.
Because I think sometimes that’s more helpful.
Step 1: I Start With a Blog Post
Everything I’m doing starts here.
I write a blog post about something I actually care about or something I know people are already searching for.
For me, that has been things like:
- outfits for women over 60
- patio ideas
- sandals that are actually comfortable
- the whole “figuring it out after 60” conversation
Because if no one is searching for it, Pinterest doesn’t have anything to connect it to.
Step 2: I Turn That Post Into Pins
Once the blog is written, I create multiple pins for it.
Not just one.
Usually around 4–5.
Each pin has:
- a slightly different title
- a slightly different angle
- but all lead back to the same blog post
Because different people search different ways.
Step 3: I Use Words People Are Already Searching
This part took me a minute to understand.
I don’t just write what sounds good.
I try to use phrases people are already typing into Pinterest.
Things like:
- casual outfits for women over 60
- small patio ideas
- comfortable sandals for older women
That way, my pins have a chance of showing up.
Not immediately.
But eventually.
Step 4: I Link Every Pin Back to My Website
This is the part that matters most. Every single pin links back to my blog. Not to Pinterest. Not to nowhere.
To my site.
Because that’s how I’m building something that belongs to me.
Pinterest helps people find me. My website is where they land.
Step 5: I Let It Sit (This Was Hard for Me)
This might be the hardest part.
Pinterest is not instant.
You don’t post something today and wake up tomorrow with a flood of traffic.
At least I haven’t.
What happens instead is slower.
A pin sits. Then maybe a few clicks. Then a few more. Then one of them starts doing a little better.
It builds.
Quietly.
And I’m learning to trust that.
What I’m Starting to Notice
I’m beginning to see patterns.
Some topics get more clicks. Some titles work better than others. Some pins just seem to connect.
And that tells me what to do next.
That’s probably the biggest shift for me.
Instead of guessing…
I’m starting to pay attention.
What I’m Not Doing
I’m not posting constantly all day.
I’m not chasing trends.
I’m not trying to be everywhere.
I’m just:
- writing
- creating pins
- learning
- adjusting
And repeating that process.
Why This Feels Different
Ten years ago, when I blogged, I was just putting words out into the world.
Now I’m doing that again…
But I also understand how people can actually find what I write.
That changes things.
It makes this feel less like shouting into the void and more like building something piece by piece.
If You’re Thinking About Starting
That’s really where I am right now.
Just learning, testing, watching, and trying again.
I’m not doing it perfectly, but I am doing it consistently.
And I think that matters more.
So if you’ve been thinking about starting too, this is your sign that you don’t need to know everything first.
You just need to begin.
If you missed the first post, you can read it here:
